• Handicraft.
  • Handicraft.
  • Handicraft.

  • Total SUPPORT for
    Employment of
  • Total SUPPORT for
    Employment of

We set out to "materialize" what is "ideal" for women who started off living at a disadvantage.

Our Story

We had always been proud of predominantly employig women in our orchards and plants. However, when we realized that some of the women in the vicinity were not able to work outside of their homes, we rolled up our sleeves to develop a project that would reach them.

The road to making and implementing decisions essentially goes through education and economic freedom.

In our word, every women deserves leading an equal and a free life without facing discrimination.


Is a project of Alanar Fruit, a subsidiary of Tekfen Agri, to support the Employment of Women,

developed to provide additional income and job opportunities at home for women who are socially unable to work outside their homes, not only in agricultural jobs, and who have to lead their lives by making handcrafts.

Our Target Audience

Women who are economically disadvantaged, who heve/want to acquire handcraft skills.

Housewives who need to work at home as they raise children, care for the elderly, or due to social social pressure.

Our VIP contacts whwre we can raise awareness, make presentations about cultural value of projects products .

What We Are Working On?

Product Development

New models determination of targets/model for new products, Preliminary studies up to one year


Sampling for handcrafts, Demonstration, Technologial literacy

Personal Development

Business Planning, Micro Finance, Communication


Brand creation, Brand Protection, Brand promotion and Marketing

Handcraft Used To Be Perceived As

Leisure time activity,
Old fashioned,
available in everybody's home and dowry,
naturally learned by women,
easy to make.

Perception Of Handcraft In Our Day

Source of income on a micro scale,
A work of art that gains value in time,
A craft that needs to be protected,
Line of business that requires training,
An improvable skills.

With their manual labor
Women who support economy
Are always held in hight esteem!